We can all save the planet by eating bugs instead of meat. But test it on your dog, first.

We should probably all be eating bugs. Insects have as much protein—and more vitamins and minerals—than beef or chicken, and a bug farm takes a fraction of the resources of say, raising cattle. Still, despite a quickly growing market, most Americans may still notquite be willing to swap out steak for ground-up crickets.

So one new startup is beginning with a less squeamish consumer: dogs.

Entobento, a San Diego-based company, makes dog treats with healthy, human-grade ingredients like peanut butter, eggs, and honey. It’s designed to be food that dogs want to eat as much as the standard processed products that the company founders call “doggy junk food.” But the key to their recipe is the insects.

 

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