Could you describe the taste of roasted crickets? Grasshoppers? Mealworms?
“They are meaty and crunchy and have a prawny, bacony flavour when roasted,” says Neil Whippey, of Grub, describing the sensation of eating cricket. “They aren’t squishy and horrible.”
Whippey is one of a handful of UK “entopreneurs,” building businesses around entomophagy, human consumption of creepy-crawlies. As an insect-farmer and distributor, he’s vying for a share of a European market predicted to be worth €65 million ($104 million) by 2020, according to analysis by New Nutrition Business, a consultancy.
Whippey and his business partner Shami Radia launched Grub in 2014 to sell a range of edible insects to British customers, focusing on flavour rather than novelty.