Jack Ceadel, the cofounder of Hopper Foods, walks into a Gold’s Gym in Austin, Texas, carrying a plastic bucket of prototype protein bars. The afternoon crowd here is his perfect tasting panel—fearless guys who would happily drink snake venom if you told them it could boost their biceps circumference. Ceadel hands a bar to a burly personal trainer named Eric, who wolfs down half of it and nods with satisfaction. Then somebody drops the bomb: That was no ordinary protein bar. In fact, these are insect bars. They’re made with real crickets—about 26 of the little buggers apiece.
Eric’s face scrunches up. “It’s a good thing I didn’t know,” he says. “I wouldn’t have eaten it.” But would he eat it again? “Well…yeah. Sure. It’s not like you can taste the crickets.” Not that he would know. Like most guys, he’s never willingly eaten an insect in his life.
Here’s why he should start:
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